Google has introduced a new way to generate revenue by placing ads on paused YouTube videos. Advertisers have responded positively to this new ad placement strategy since it was rolled out to all advertisers. However, YouTube viewers do not seem to be as thrilled about this concept, as evidenced by Reddit users sharing screenshots and expressing their displeasure with the ads. These pause screen ads are not only visible on the website but also appear on the YouTube mobile app. While this may be a new concept for YouTube, other streaming services like AT&T’s DirecTV, Hulu, and Amazon’s Fire tablets have already implemented similar strategies to display ads during pauses. Amazon has even announced plans to expand its ad offerings for living-room devices. Additionally, this article contains affiliate links, and if a purchase is made through these links, a commission may be earned.
